For this project I created a monthly fishing subscription company. It is based in Florida. I created the logo and branding. All illustrations and photographs are mine. I love creating logos. The entire process is just so fun for me. My logo design did get shown in the student art show at Santa Fe college. It was a juried student art exhibition.

This logo is inspired by a fishtail. Even the letters are customized to encompass the energy of the mark.

The target audience is young men in their 30s. They grew up fishing as a kid but don't really have the equipment anymore. They have children and love the outdoors. For my booklet I really wanted to cater to the outdoorsy men. 

This booklet's purpose is to introduce the brand and let the customers know what they can expect with the subscription. Shapes used throughout mirror the triangularity I established in the logo shape.

Some earlier ideas for my mark. I am very happy with the final design.